Whether or not you want to accept it, the world is going digital. There will always be a place for the traditional marketing skill sets and attributes but Digital Marketing is steadily taking over. There are factors as to why this is happening. Lets discuss them below, stay with me!
Have you ever seen those display ads that pop up to the top of google when you are doing a search for your companies name? Your competitors are paying for that advertisement. This is a part of brand manipulation and yes, you can defeat it. Let Pinnacle show you how!
Content, content, content, and of course, content. I know you have heard this time and time again. But what does it really mean? Does it mean stuffing a bunch of keywords separated by a comma into a page? Of course not. Then why are companies still doing this "Old School" approach to selling and designing websites? Content needs to be writing to encourage interest, trust, faith, and whatever continuous message you are trying to get across.
One factor of Digital Marketing that you don't hear a lot about is interactive touch points and how to interact your customers with your digital marketing approach. I like to use the term "building a sense of community" or " building a sense of brand awareness". Have you heard these terms before? I'll explain in case you haven't: Building a sense of community or brand awareness drives customer interaction outside or inside your business to keep them feeling they are a part of your "Team" of feeling a sense of acceptance. Majority of the happy people in the world like to feel they belong to someone, something, or to a group. This factor of digital marketing can make or break your company if not done correctly. Social Media is one example. Why not let our Marketing department help you setup this Community building process to get your company back on the right track?
Value propositions and why you are different is what makes your company stand out. Tell your customers why you are better, different, or achieved excellence while ensuring you are only talking about yourself. Never talk bad or criticize a specific organization. It is all in the wording. Find things in your company that you are good at and hone in on those skills until the other attributes grow also.
Just building a website and thinking its going to grow is not the case. It's what you do with a website, value propositions, and digital marketing strategy that matters and pushes the website to grow. So many companies have a website and do nothing with it. That's why so many local businesses fail. Let Pinnacle ensure your growth!
If you find yourself asking, "What else can I do to improve my Digital Marketing Strategy" or " Is there anyone near me really good at Digital Marketing?" then Pinnacle Computer Services is your go to company.
Digital Marketing is the Information Technology side of the Psychology of Marketing to customers. See how we can help!